Redfield Office

Heartland Financial Services, Inc.


Barb Lenocker

Agency Manager


Barb started working for Heartland Financial Services in 2007. She has been a licensed insurance agent since 2001. Her and her husband, Bryan, live in Tulare. They have two children – Pyne and Aimee. Barb is involved in the Tulare Economic Development Corporation, is a Sunday School Teacher and member of the Tulare United Church, and is part owner of the Patriot Market. Her hobbies include exercising and riding and showing horses.

Randy Buchholz



Felicia Ethridge


Felicia grew up in rural Groton, SD and moved to Redfield, SD in April of 2010. She and her husband, James, have happily raised their three children, Jaxon, Haven, and Natalie, as Redfield Pheasants.  She occupies her time going to sporting events for her kids and being with her family. When she has time to herself, she enjoys crafting, learning to garden, growing new plants, and visiting friends.

Doug Wright


Crop/Hail/Livestock (LRP) and Rainfall (PRF)

Doug started working for Heartland Financial Services in 2022. He is a licensed Insurance Agent for Crop/Hail/Livestock (LRP) and Rainfall (PRF). Working in and around our small community and all it has to offer is something I truly enjoy. I have been very active in the Redfield community, doing fundraising events for local causes and probably my favorite pastime, coaching wrestling at the youth and high school levels. We are fortunate to live in a great community that has just about everything you could ask for.

Redfield Office Map

Redfield Office

302 E 7th Ave.
PO Box 40
Redfield, SD 57469
(605) 475-5550

Contact Info

605-475-5550 Phone
605-475-5510 Fax

Share This

Thanks for Visiting!

Please share Heartland Financial Services, Inc. with your friends!